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🎯 marketing jobs — вакансии для маркетологов

30 April 2024 12:00

Head of Marketing в Pygma. Удаленка.

ABOUT:
Pygma.me – AI copilot for social networks.
Our mission is to create smart virtual assistants.
Today, the company is focused on attracting it's first customers. We work with performance marketing and would like to launch additional channels and we are looking for a person who has experience in launching digital startups on the market. Specifically, if you have an experience with AI-powered products and launching on Product Hunt would be an advantage.
We are looking for a middle/senior expert.

TASKS:
• Development and Optimization of Landing Pages: сraft and optimize landing pages, leveraging deep knowledge of A/B testing and analytics to test hypotheses with 2 new pages weekly using HADI cycles.
• Email Marketing: develop strategic email campaigns for diverse audience segments, especially focusing on converting leads into subscribers, using platforms like Mailchimp and SendGrid.
• Product Launch and Promotion: experience with platforms like Product Hunt for strategic launch and community engagement, aiming for rapid execution to maximize audience response.
• Influencer and CPA Marketing: manage relationships with influencers aligned with brand goals and oversee CPA networks to ensure budget efficiency. Knowledge of the influencer market and selection of suitable individuals for cooperation based on brand goals is crucial.
• Comprehensive Digital Marketing: drive traffic and enhance brand authority through strategic SEO, organic and paid campaigns, and viral marketing tactics. However, performance marketing tasks are not included in this role.
• Marketing Communications and Product Marketing: position and message products effectively across channels, ensuring clear communication of their value.

REQUIREMENTS:
• At least 3 years of experience in digital marketing, with a track record in SaaS products preferred.
• Proven skills in launching and managing digital marketing strategies both online and offline.
• Ability to articulate experiences with AI tools and adapt to new technologies and methodologies.
• Excellent multitasking abilities and creativity within budget constraints.
Expectations:
• Analytical Prowess: strong ability in data visualization and user behavior analysis with tools like Google Analytics and Hotjar.
• Strategic Content Development: create compelling marketing and content strategies to achieve business goals, including visual materials and impactful narratives.
• Customer Insight and Development: apply Customer Journey Mapping and the Jobs To Be Done framework to develop products that meet real user needs and iteratively improve offerings.
• Team Collaboration: Work effectively within a team setting and coordinate with various departments, mentoring junior professionals as needed.

WE OFFER:
• Competitive salary range of USD 4 500 - 5 500 monthly gross, with additional option stock discussed after one year.
• Remote-first work environment with flexibility, plus a laptop and necessary equipment provided.
• Comprehensive benefits including medical insurance and opportunities for professional growth.
• Dynamic team culture with frequent offsites and a playful yet strategic work approach.
• Fully remote, allowing you to work where you feel most comfortable, within CET time zone considerations.

CONTACTS:
@anastasiya_laletina – send your bio and portfolio

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