Ruslan Galba DTC Marketing

17 July 2023 10:10

🔴 A smart way to get a high ROAS is to run Google and Meta ads at once.

Google ads to find high-quality traffic.

Meta ads to find more just like them.

You’ll start building your email list and audiences of high-quality people, then you upload it to Meta to create lookalikes.

Ruslan Galba DTC Marketing

16 July 2023 19:02

🤖 Recommendations for Telegram Bots to pass Telegram Ads moderation.

We created and approved dozens of bots allowed for Telegram ads. Here is the list of the common mistakes and recommendations to make the process as easy as possible.

Communication/writing style in bots:

1. Messages should not overstate expectations.

2. The content must be appropriate, and using clickbait (both in the bot's description and in messages) is prohibited.

3. It is not allowed to promise guaranteed income.

4. Phrases like "everything you need" and other overpromise statements will not be approved.

5. Push notifications: You cannot send push notifications to users every 5 minutes to pressure them - this will be perceived as spam (both by the moderation of Telegram Ads and by the user).

What should be in the bot to pass the moderation:

Buttons:

- Description of the buttons should be clear. Avoid unclear statements to help your users to understand what you want from them.

Menu:

- Delivers a brief message describing what awaits the person in the bot and additional buttons.

About the product/company:

- Clear description of what is offered in the current bot. Everything about the product, company or expert.

Contacts:

- The company's website or other contact information to get in touch.

CTA:

- A brief description of the product and a button for communication with the manager or a link to the site for purchase.

If you plan to create a bot-shop with products - you need to provide information about:

- the company
- the method of payment
- the shipping method
- contacts
- certificates (if available, especially on-the-edge categories)

TLDR. It’s not that hard to get passed the moderation team if your bot is helpful, transparent, and not created only to collect leads information.

Shameless plug. We’ve done it dozens of times. Delegate this task to the team of professionals (like us 🙂) to save time and start selling as fast as possible through Telegram ads.

Let me know in the comments what was your experience with Telegram ads. Anyone using it for e-commerce? Would love to connect with you

Ruslan Galba DTC Marketing

12 July 2023 17:32

❓ Still doubting the power of email? Let's talk numbers.

There are 4 billion users checking inboxes each day. With a 20% open rate and a 2%-3% click-through average that's insane medium.

But here's the real kicker. We see 36x-42x ROI on average as returns.

Still doubting?

Ruslan Galba DTC Marketing

11 July 2023 16:38

💬 Might be time to post a case study on growing a Shopify store solely relying on organic traffic from TikTok and YouTube.

Would you guys be into that? 🤔

Ruslan Galba DTC Marketing

11 July 2023 09:10

🎁 Is it your brand's birthday?

Send this email:

- Our birthday and a gift for YOU
- Thank you for [X] amazing years
- We started as [Your Story]
- To celebrate we're giving you [Z]% off
- Hurry! It ends [day]
- CRA

Very subtle way to get some easy sales.

Ruslan Galba DTC Marketing

09 July 2023 23:55

🪄 That what’s called viral content.

The guy made this and now they want him to make Mission Impossible promotional ad.

Love these DIY things.

Ruslan Galba DTC Marketing

09 July 2023 11:45

🕯 A little revelation today - Did you know that e-commerce is not solely about selling products?

It's a game of trust and relationship building. Investing time in understanding your customer's needs and solving their problems can take your brand places.

Build a customer-centric business, not just a shop on Shopify. A business where customers come first, every time. Take the time to connect with them, listen to them and serve them at each step of their journey.

This is how you turn a one-time shopper into a loyal returning customer.

The secret to scaling your e-commerce business? Focus on building long-lasting relationships with your customers. They are not just revenue numbers, they are your most valuable marketing resource. So treat them right, make them feel special and watch how they bring growth to your business.

Ruslan Galba DTC Marketing

08 July 2023 16:22

💬Think influencers aren't worth it?

Think again.

Explosive growth from just ONE YouTube video by our latest collaborator.

Embrace influencer marketing ASAP.

Ruslan Galba DTC Marketing

05 July 2023 13:04

🔥 This year, we've found a booming market for Facebook/Tiktok ads:

Home Accessories 🏠

Zeroing in on a specific audience:

Females 👩‍💼

Age group:

21 to 44 years old 🌟

Don't miss the opportunity to tap into it.

Ruslan Galba DTC Marketing

01 July 2023 15:46

🔥 High-Ticket Playbook (2 of 30): Creative & Landing Page Consistency

Consistency between ad creatives and landing pages is essential for high-ticket fashion brands. Here's why:

⏺ When customers click on your ad, they expect to see the same products and design elements on your landing page. This seamless experience is key to maintaining customer interest and increasing conversion rates.

⏺ Ensure that the items promoted in your Facebook ads appear in the first 4-6 top SKUs on your landing page. This strategic placement helps customers quickly find the products they're interested in, making them more likely to make a purchase.

⏺ If one of the top-selling SKUs runs out of stock, move it to the bottom of the page. This helps maintain a consistent user experience and prevents potential customers from getting frustrated when they can't find the product they're looking for.

⏺ Consistency between ad creatives and landing pages is vital for higher conversions in the high-ticket fashion industry. Make sure your customers can easily find the products they saw in your ads to keep them engaged and ready to buy.

What brands you know have this squared? Let’s discuss in the comments

Ruslan Galba DTC Marketing

29 June 2023 11:31

🌐 I’ve been to Shenzhen a few times across the past 15 years. It always amazes me every time I come how the city changes in a good way.

Clean. Modern. Growing.

Wise economics decisions on macro level drive a strong growth in wealth on micro level for every individual citizen.

A lot to learn on why fundamentals matter.

Ruslan Galba DTC Marketing

15 June 2023 17:59

🏦 Top 3 P2P Exchanges

Binance

The biggest cryptocurrency / P2P exchange. Payment wallet. The most secure exchange for US and non US residents.

Kucoin

Top 5 cryptocurrency / P2P exchange in the world. You can find tokens and coins that not listed on Binance yet.

Bybit

It became #2 crypto P2P exchange in the world. Volatility is great as well as security. I personally exchange a lot on Bybit. Exchange rates are usually better then Kucoin.

Ruslan Galba DTC Marketing

10 June 2023 17:47

📣 WhatsApp is launching channels.

Seems like Meta is following Telegram’s lead lol

As the saying goes, imitation is the sincerest form of flattery. Let's break it down and see who scores an A+ and who lands a C-?

We've noticed that WhatsApp has a knack for adopting already established technologies. This time around, the service has announced a new "Channels" feature (better late than never, right?)

Here's what awaits users in the WhatsApp channels:

▶️ The ability to follow news from companies, brands, and authors.
▶️ Channels will be located on a new "Current" tab.
▶️ Administrators will be able to post messages, photos, videos, stickers, and polls.
▶️ Subscribers will be able to view posts, but won't be able to leave comments or reactions.
▶️ You can subscribe via catalog or by invitation from the administrator.
▶️ The phone number and photo of the administrator will be hidden from subscribers. Subscriber numbers will be hidden from each other and the administrator.
▶️It will be possible to remove publications from the channel after posting.
▶️Administrators will have the ability to prohibit screenshots and content reposting.

Despite WhatsApp's clear attempt to attract advertisers, we think it will have a hard time surpassing Telegram. Here's why:

1️⃣According to TGStat data for May 2023, Telegram attracts more than 75 million users from per month. Moreover, a strong community of businessmen and experts has formed on Telegram. This is a huge audience for advertisers. Can WhatsApp gather such an audience? Will see.

2️⃣Telegram is already adapted for advertising. There's Telegram Ads, which allows you to run advertising campaigns and gather statistics on them. WhatsApp has no equivalent.

3️⃣Telegram has AI bots, plus it's testing the ability to lead users to external resources. This allows advertisers to build creative sales funnels. WhatsApp doesn't have that.

In our opinion, Telegram currently seems to be leading the battle for audience and advertiser attention.

Ruslan Galba DTC Marketing

07 June 2023 18:45

😳 Meanwhile crypto traders today

Ruslan Galba DTC Marketing

07 June 2023 18:09

🤖 Testing Triple Whale's AI engine

It’s still in beta, but this thing is getting smarter each day!

I used to do some Python coding to pull data from different sources to slice it, but now it is at you fingertips.

If you’re still not on TripleWhale - use our partner deal for 10% off lifetime. Add “tegra10” promo code at checkout.

Or use this link https://partners.triplewhale.com/tegra10

Ruslan Galba DTC Marketing

17 July 2023 10:09

🔼It's hard to ignore how TikTok revolutionized not only DTC but digital marketing as a whole.

- IG Reels
- YouTube shorts
- The surge of original, UGC content
- Buzz for brand authenticity

All of these got inspired by and created after the Tiktok train.

Ruslan Galba DTC Marketing

14 July 2023 14:05

🔥 Emojis + Sender Name = 13% Higher Open Rates

In my years of experience leading an email marketing team, I've seen firsthand the amazing impact of emojis.

We ran an extensive test on a 30k email list and the results were staggering.

At every step, the clear winner was the sender's name accompanied by an emoji, resulting in an incredible 13% increase in open rates 🔼

Keep testing emojis in different places to find the best combination for your audience.

Ruslan Galba DTC Marketing

12 July 2023 11:59

💬 One of the best copywriters I know once told me - good copywriters don't sound like copywriters, they sound like friends.

There's a lesson in there.

Ruslan Galba DTC Marketing

11 July 2023 14:56

🤔 Deliberately not clicking on the Google ads of brands I like so they don’t get charged for the click

Ruslan Galba DTC Marketing

10 July 2023 19:31

🚀 Build a lasting brand in e-commerce, not just a store. Your key? Retention.

Develop robust platforms that keep your 'reach' traffic engaged and returning to your store:

- On-the-go with SMS
- Connect via Email
- Interact through Chatbots
- Engage in your Community

Ruslan Galba DTC Marketing

09 July 2023 17:10

🕯 Meta Ads KPIs

What do you use as KPI for video ads?

Hook rate, hold rate and average watch time is what we mostly use.

Any other KPIs we should keep an eye on?

Hook Rate - 3 seconds/impression
- Minimum = 30%.
- Good = 45%

Hold Rate - 15 seconds/ Impression
- Minimum = 10%
- Good = 15%

Average play time
- 3s = Poor
- 6s = Average
- 10s = Good
- 15-20s = Great
- 30+s = Unicorn ad.

Ruslan Galba DTC Marketing

08 July 2023 19:54

The same example, but in e-commerce.

One of our clients launched a new product. We immediately launched several email campaigns to the brand's existing customer base.

Result: $16,000+ in sales within just the first week of the launch.

This is one of the advantages that e-commerce brands on Shopify have compared to those selling on marketplaces like Amazon.

The contact information of past customers is a very powerful asset that Amazon won't share with the merchant.

But that's a topic for a separate post 🙂

Ruslan Galba DTC Marketing

07 July 2023 17:51

📣 Distribution is far more important than product.

A business that has better access to customers will beat out the business with a better product, 9 times out of 10.

To see this in action, just look at Teams vs Slack. Slack was a pioneer in product-led growth and everyone I know HATES Teams, yet...

Slack was no match for Microsoft's distribution moat.

Microsoft's existing ecosystem of customers/users gives them proprietary distribution for all of their products.

Every time Microsoft launches a new product or business - it will instantly get traction, beat out incumbents, and generate substantial revenue instantly.

Ruslan Galba DTC Marketing

03 July 2023 00:04

☄️ Top Shopify Apps we use for every e-commerce project.

Hey folks, just a few recommendations of the apps we find helpful at http://tegra.co to improve CR of our stores.

Replo

The best landing page builder for Shopify. Has templates of real LPs Athletic Greens, Javy Coffee and other badasses.

TripleWhale

Simply - the best zero/first-party attribution system out there. Pulls the revenue AND spending in one place. With TW we know exactly where sales are coming from.

Use code “tegra10” at checkout for 10% off lifetime.

Gorgias

Number #1 app for customer support. Connect Shopify store, email, phone, Instagram, Facebook to manage all DMs, comments and customer support emails in one place.

It also injects a live chat widget to Shopify store for quick Q&A.

DiscountYard

As you know - Shopify does not support applying coupons before checkout. This app fixes exactly that. With DiscountYard promo code can be added to the cart drawer. Huge conversion rate booster.

Appstle

There is no doubt that a recurring subscriber is more valuable than a one-time buyer. This app adds subscriptions natively to Shopify, costs much less than Recharge, and is so much more customizable.

Bulk Discount Quantity Breaks

Does exactly that - add quantity breaks. We prefer to do 1-3-6 or 1-2-3 bundles depending on the product. Huge AOV booster.

Reconvert

The only app you need to add all pre-purchase and post-purchase upsells. Highly customizable but easy to use compared to other cumbersome upsell apps.

Rebuy

Feel like you want the whole new cart drawer? Fully customizable, with upsells, allowing you to add any section. That’s Rebuy. Just be careful - it can get pricey, but worth it.

Tapcart

If you want to create native apps for your store (with the same Shopify backend) - Tapcart it is. Literally, 2-3 days to launch your Shopify store on iOS App Store and Android Google Play.

Loopreturns

High return rate creates additional workload on your customer support team. Loopreturns makes it self-served and automated for the clients and save your agents time. And save money for you as it will push exchange instead of returns and refunds.

Chargeflow

Your financial team is tired to fight chargebacks? Loopreturns team will submit all evidence for you. The app charge

TLDR

All these apps allow us to boost conversion rate, increase AOV, reduce/optimize customer support workload and track all these improvements by traffic source in TripleWhale.

Ruslan Galba DTC Marketing

30 June 2023 01:51

🚀 Virgin Galactic $SPCE launches its long-awaited first commercial spaceflight called Galactic 01.

The spacecraft is operated by a pair of pilots and carries four passengers. The three paying passengers are members of the Italian Air Force, and the flight carries 13 research payloads.

Virgin has a backlog of about 800 passengers. Many of these tickets were on sale for $200,000 to $250,000 each more than a decade ago, but the company resumed selling tickets two years ago, at prices starting at $450,000 per seat.

UPD: The team landed successfully.

Would you fly into space for $450,000?

Ruslan Galba DTC Marketing

27 June 2023 21:14

🔥 High-Ticket Playbook (1 of 30): Scaling to $1.38M in Revenue & Omni-Channel Approach.

This high-ticket fashion brand we are working with recently hit a significant milestone by generating over $1.3 million in revenue, emphasizing the power of a strategic approach.

To share insights I’ll be posting a series of 30 posts focusing on key aspects in high-ticket fashion marketing.

One critical aspect of this achievement is the omni-channel approach.

⏺ Relying on a single channel isn't enough to deliver results. You need ta apply the acqusition startegy that inclde both TOF traffic sources (Meta/Tiktok ads) And MOf/BOF traffic sources (Google ads)

⏺ The funnel includes Facebook ads, Google ads, and email marketing, with each platform playing a distinct role in the customer journey.

⏺ Facebook ads, with a return on ad spend (ROAS) of 1.5, act as a top-of-the-funnel channel, while Google ads, boasting a ROAS of 5 or more, serve as a middle-of-the-funnel channel.

⏺ Email marketing functions as the bottom-of-the-funnel channel to close abandoned checkouts and sell to subscribers and existing customers.When these channels work together, they can achieve a combined ROAS of 4 and higher.

🗣 Stay tuned as this series dives into the world of high-ticket fashion marketing.

Ruslan Galba DTC Marketing

15 June 2023 17:55

🕯 The P2P Market in Wallet: What should you look out for when buying and selling crypto?

P2P Market is becoming more and more popular for crypto purchases. Here, you can choose the buying and sellings offers that are most suitable for you.

⚠️ An important note: The system reserves the crypto on the seller’s account and ensures participant security until the transaction has been finalized. Once the seller confirms receipt, the cryptocurrency is automatically transferred to the buyer's account.

If you are selling cryptocurrency:

🔹 To ensure a secure transaction, it is important that the seller confirms receipt of funds from the buyer only after the entire amount has been deposited into their account.

🔹 Remember, that scammers can send fake deposit notifications, fabricate payment receipts, or falsely confirm the transfer of funds to Wallet without actually making the payment. It is therefore crucial to personally verify that the funds have actually been credited to your account (check that the balance in your account has changed).

If you are buying cryptocurrency:

🔹 If you want to buy cryptocurrency, it is important to remember this simple rule: Only ever send payments to the account specified in the advertisement. Afterwards, you need to confirm the transfer of funds in Wallet.

🔹 And, above all: Always carry out transactions within the P2P Market and never go outside it. Invitations to conduct a transaction outside the P2P Market frequently come from malicious actors.

Ruslan Galba DTC Marketing

10 June 2023 17:37

➡️ Top 5 Crypto Tools & Resources

Binance

The biggest cryptocurrency / P2P exchange. Payment wallet. The most secure exchange for US and non US residents.

Kucoin

Top 5 cryptocurrency / P2P exchange in the world. You can find tokens and coins that not listed on Binance yet.

TradingView

Top 1 analytics and chart app for Crypto, Stocks, Options and Commodities. Has iOS and Android apps

CoinMarketCap

Today's cryptocurrency prices by market cap. As well as tons of analytical data. Has iOS and Android apps

Trust Wallet

The most trusted & secure crypto wallet. Trust Wallet's ability to handle any blockchains and nearly every type of asset out there puts it a step above MetaMask. Has iOS and Android apps

To be updated…

Ruslan Galba DTC Marketing

07 June 2023 18:40

⏰ Meanwhile crypto markets today

Ruslan Galba DTC Marketing

07 June 2023 01:50

🤫 Do you know that Chat GPT has an official iOS app?

https://apps.apple.com/us/app/chatgpt/id6448311069

You’re most welcome folks 🤝