Ruslan Galba DTC Marketing

01 October 2021 18:33

​​Long time no see folks! Getting back on track 🤘

Example of a great brand Everlane going the extra mile to get qualified people to the team. People > tools.

Great easter egg @Everlane 🤘

Ruslan Galba DTC Marketing

15 July 2021 15:28

DIY timeframes retargeting blueprint:

Adset 1. VC+ATC+IC 90 days exclude VC+ATC+IC 60 days

Adset 2. VC+ATC+IC 60 days exclude VC+ATC+IC 30 days

Adset 3. VC+ATC+IC 30 days

For each adset you have different messaging: social proof angle, discount angle, value bullets angle etc.

If you have enough audience in each: VC, ATC, and IC - you can divide them to separate ad sets as well. And exclude one from each other.

Example: VC exclude ATC+IC. And ATC exclude IC. For the same timeframes.

Which I’d recommend, we do that quite often.

Otherwise glue them together to avoid high CPMs.

Ruslan Galba DTC Marketing

08 July 2021 17:14

How to get creative ideas for marketing angles and ads?

Run through Facebook Ad libraries of brands that work with top ad agencies (find these by going to agencies websites under clients) and email repositories like reallygoodemails.com

Don't copy. Adapt it for your offer.

Ruslan Galba DTC Marketing

28 June 2021 17:16

The most underrated Productivity Hack.

Shut down the 58 tabs you have open. Close the programs you never use. Clean up your workplace.

Now - do what’s important.

Ruslan Galba DTC Marketing

15 June 2021 17:18

Some positive post-iOS14.5 FB conversion campaign updates:

1. There will no longer be a 72-hour reset period if event configuration is edited.

2. There is flexibility for optimization beyond top 8 priority events.

3. 7-day click attribution setting will now include modeled conversions from opted out users and will no longer be “partial".

These updates will start rolling out 6/16, except for the 7-day click attribution for opted-out users which goes into effect 6/30.

Why it’s great? -> More information that Facebook can use for optimization of our ads.

Folks from Adleaks and other marketing communities reporting big drop of FB ads performance.

We see that as well.

Multichannel marketing approach and backend monetization through email/sms marketing helps to markup the drop.

MER over ROAS.

Hope the new changes will get FB performance back on track 🤘

Ruslan Galba DTC Marketing

07 June 2021 17:20

There many tracking companies recently saying they'll save us from iOS 14.5.

But the thing is: CAPI doesn't feed Facebook data back for opted-out users, because they've opted out of tracking.

Tracking companies don't either.

Facebook can't optimize the ads based on that data.

Ruslan Galba DTC Marketing

25 May 2021 22:48

​​Talk about them, not you

People don’t care about you. They care about what you can do for them. Make that benefit abundantly clear.

Example: Mailchimp benefits copy

Ruslan Galba DTC Marketing

18 May 2021 15:36

Studying psychology to boost the effectiveness of your ads isn’t evil.

It simply teaches you:
1. What people want.
2. How they feel about what they want.
3. Why they act as they do.

And once you know this, you can:
1. Better understand how to satisfy your customers.
2. Influence more people to buy.
3. Get your quality products into more people’s hands.
4. Help add more satisfaction to their lives.

Ruslan Galba DTC Marketing

30 April 2021 14:27

One of the big limitations for ads post-iOS 14.5 will be iterative creative testing.

Dynamic Creative Testing (DCT) won't show which ad permutations drove sales making it harder to glean insights for creative iteration.

Creative insights will take a longer to form.

#appletheworst

Ruslan Galba DTC Marketing

22 April 2021 11:31

FB Commerce & Ads IP Tool: See if anyone is ripping your ad images.

Ruslan Galba DTC Marketing

31 March 2021 21:03

Did you know that delay in attribution from ios14 devices with privacy setting turned on is 24-72 hours RANDOM?

We see really weird times for Facebook. Not to mentioned lost conversions or conversion doubling.

Ruslan Galba DTC Marketing

27 February 2021 22:15

https://open.spotify.com/episode/1YR3DogYYaaOHcs8ga0F6w?si=dK3MNaJKRGeHuJbKXZvHLQ

Ruslan Galba DTC Marketing

12 February 2021 17:14

Facebook BM management 101 #tipsandtricks

Ruslan Galba DTC Marketing

04 February 2021 12:06

Some crazy stuff is going on 🤟🏾 $GME $AMC Silver and now this?

Follow the hype?

Ruslan Galba DTC Marketing

20 January 2021 15:44

Great stuff by @fireteam on Twitter

Ruslan Galba DTC Marketing

16 July 2021 14:31

Now it takes 20 purchases per adset instead of 50 to get out of the learning limited phase.

Ruslan Galba DTC Marketing

09 July 2021 20:46

"iOS 14 tanked my ads and killing my business…"

It’s just part of the ever-evolving ecosystem. The biggest thing is leveraging MER or (total sales / total spend) to measure results vs in platform.

I'd also recommend any new brand spend as much time on email/SMS flows + building organic sales channels.

Ruslan Galba DTC Marketing

07 July 2021 16:39

Have a lack of creatives for ads?

Use platforms like Billo or Insense for hiring creators to shoot UGC content.

UGC is killing it on Facebook/Snapchat/TikTok ads.

Ruslan Galba DTC Marketing

24 June 2021 17:15

​​So happy to see our clients winning.

From $28,000 per month to $28,000 per 4 days.

All it takes just:

+ Solid ads execution (acquisition)
+ Email/SMS strategy (retention)
+ Shopify conversion rate optimization.

Great product + great marketing make wonders.

Ruslan Galba DTC Marketing

14 June 2021 17:55

​​Here we go again. Facebook was just a first one suffered from Apple iOS 14.5 privacy rules.

It was a no brainer that other will join the train. Twitter, Snapchat - all 3rd party cookie tracking reliant ad platforms.

Massacre. Bottom line - we’ll just be seeing more non-relevant ads.

Ruslan Galba DTC Marketing

28 May 2021 17:51

The most effective sales pages mimic sales conversations.

Ask questions. Answer questions.

Address objections and add supportive evidence.

Works for everything - dtc ecom, service, B2B.

Ruslan Galba DTC Marketing

21 May 2021 15:24

After being busted by sleepless nights, I got a mental reminder again - Good Sleep is CRUCIAL for the performance.

"But," you're thinking, "I don't have time to sleep more, I have too much to do!"

Nope, my friend, you don't have time to NOT to sleep more.

Ruslan Galba DTC Marketing

18 May 2021 15:30

How quickly can you find the following key metrics from your business?

Contribution margin.

Inventory turn ratio.

Return on inventory (the other ROI).

You HAVE to know your numbers.  And your P&L may be lying to you and you don’t even know it.

• How his hedgehog concept allows him to consistently hit 80% margins vs. 40-50% like some of his competitors.
• His piggybank metaphor and how it shapes his decision making
• Marketing is fun, but operations are where your profits are
• Understanding your numbers and making it SIMPLE -
• How to look at and use Post Aggregate Gross, Contribution Margin, and Return on Inventory to hit his goals

https://open.spotify.com/episode/4t4vKSFm6ULY5lBrlARfXN?si=ZlqfhmSOQSKqpxFth9qAUA

Ruslan Galba DTC Marketing

23 April 2021 14:50

​​Here is how Facebook is going to get a piece of e-commerce pie when charging for ad/impression AND 5% off backend sale.

This war between Apple and Fb definitely going nuts 🥸

Ruslan Galba DTC Marketing

22 April 2021 11:30

Facebook is rolling out new feature called Ad Strategies. Do you see it in your dashboard?

Ruslan Galba DTC Marketing

06 March 2021 09:32

You have a limited capacity for attention and learning. Be careful not to waste it of fake “gurus”.

Ruslan Galba DTC Marketing

17 February 2021 22:58

How to fix slow Facebook ads manager.

This article by Ken Nowak is a saver! If you experience (as everyone) slow ads manager performance- this hack is for you.

https://kennowak.com/how-to-fix-slow-facebook-ads-manager/?fbclid=IwAR2GT8xtigH7Q58Hg4ygV_5M70jiwitl-hV0owTeS3gvBhX17PBAcd9Ke-c

Ruslan Galba DTC Marketing

05 February 2021 18:34

whoooosh huge news for Shopify users 🤟

Ruslan Galba DTC Marketing

26 January 2021 11:27

How to Promote Your Blog Posts With Facebook Dynamic Ads

Do you want more people to read your blog? Have you considered using dynamic Facebook ads to promote your content?

In this article, you’ll discover how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign.

https://tegra.co/blog/how-to-promote-your-blog-posts-with-facebook-dynamic-ads/

This tactic lets you show new and current readers content they’ll likely want to read.

Automatically populated from your blog feed.

What do you think? Has this tutorial inspired you to try Facebook dynamic ads to promote your articles?

Please share your ideas and thoughts in the comments.

Ruslan Galba DTC Marketing

18 January 2021 02:19

I know, I’m late to the train, but did you see Netflix’s Black Mirror: Bandersnatch

Holy moly that is that is the NERD stuff and so SO cool! So basically it’s interactive episode of Black Mirror where you practically game the character.

Mind-blowing is everything I have to say 🤯