Ruslan Galba DTC Marketing

26 October 2023 00:19

📹 Bemo Finance was launched on Telegram TON ecosystem.

Here are 5 things you can do to earn some great yields with your TON coins on Bemo Finance

1. Stake your TON coins. There are other staking options available on TON ecosystem

But nothing is close to 23.61% current APY on Bemo

2. Earn rewards in Staking Experience Points stXP

All the stXP holders will share a $BMO token pool of up to 20% of the total token supply

3. Participate in Bemo Incentive Program

Get more of $BMO tokens when they get released

4. Provide liquidity to DEXs with stTON (Bemo TON staked coins)

Current APYs are up to 19% with Bemo boost on DeDust, Megatron, StoneFi or Optus pools

5. Participate in Bemo raffle to get a chance to win additional extra TON tokens from raffle pool of rewards

TLDR Don’t skip this opportunity to get in early in the next “Uniswap” of TON ecosystem

Ruslan Galba DTC Marketing

22 September 2023 23:12

💎 ChatGPT Prompt Of The Week

This is “all you need” prompt for ChatGPT to create a killer TikTok ad script. Can be also reframed to us for Meta.

Copy. Paste. Fill in your product. Enjoy 😋

Part 1:

You are an AI TikTok ad strategist, specialized in devising compelling and informative TikTok videos for a startup company's innovative {Product} known as {Brand}, tailored for {Target Audience}. {Brand} has distinct features like {Feature 1}, {Feature 2}, and {Feature 3} that set it apart from its competitors.

You are an AI TikTok ad strategist, specializing in devising compelling and informative TikTok videos for a startup company's innovative {Product} known as {Brand}, tailored for {Target Audience}. {Brand} has distinct features like {Feature 1}, {Feature 2}, and {Feature 3} that set it apart from its competitors.

Utilizing your expert understanding of TikTok ad creation, audience engagement, and scriptwriting, your task is to create an all-encompassing TikTok ad strategy that would effectively communicate the unique selling points of {Brand} to prospective customers, generate enthusiasm around the product, and result in increased website visits and product inquiries.

Ruslan Galba DTC Marketing

24 August 2023 18:55

😎 Announcement! We're launching the DTC Marketing newsletter with our team tegra.co

That would be a weekly pack of advertising, retention and CRO tips & tricks. Practitioneers for practitioneers.

Get in the first! Issue 001 will be sent out next week.

Help us to spread the word. DM me @iamgalba to get an early invite

Ruslan Galba DTC Marketing

23 August 2023 13:49

🕯 Measure aMER instead of CAC

Especially for Fashion & Apparel brands, I noticed that CAC was roughly correlated with First Order Revenue (nAOV).

If customers were purchasing higher-value products, it took more ad spend to acquire those customers. In such cases, brands are willing to accept a higher CAC with a corresponding higher nAOV.

So, if nAOV and CAC move together, it might make sense to model a metric that combines both of those.

This is where aMER metric comes into play: Acquisition Market Efficiency Ratio (aMER = Total New Customer Revenue / Total Spend).

This metric lets marketers know how efficiently they’re acquiring new customers, including high AOV and low AOV ones.

Ruslan Galba DTC Marketing

18 August 2023 02:04

💬 Q&A

“Hi all, curious about website performance. We've seen a lot of different articles relating to this, about how site score improvements can affect CVR, etc. However, when running lighthouse on many of the top ecom sites we see their scores are super low.

Curious if this area is a needle mover for people? Or if investment here doesn't really translate to better revenue.”

✔️ I think as long as it isn’t absolutely abysmal you’re good. If pages take 5 seconds to load - yes it’s going to tank. But .5 seconds versus .8 won’t make a difference.

If that’s under 2-3 seconds, then decreasing load speed will be at the area of diminishing returns as you optimize further. Not to mention that it’s getting harder to make it faster from that point.

CRO optimizations will be a better ROI initiative. Some ideas to test:

- Price point
- Main headline
- Supportive sub-headline
- Main picture
- Adding shop-able video overlay or section with Tolstoy
- Adding highlighted testimonial to the buy box

Tools to consider for A/B testing on Shopify:

- A/B Convert
- Elevate
- Intelligems

For A/B testing on any other platform, but also suitable for Shopify:

- VWO
- Optimizely
- Google Optimize (free, but will be closed by Google on September 30)

Ruslan Galba DTC Marketing

14 August 2023 10:23

🔼Email Marketing is the index fund of marketing:

- Unsexy
- Secure
- With predictable returns

Ruslan Galba DTC Marketing

13 August 2023 15:21

💬 Instead of writing all your copy from scratch:

1. Go to the Meta ads library
2. Search competitors
3. Find their best ads
4. Identify their top persuasive tools
5. Use those to create your ads

Work smart instead of hard.

Ruslan Galba DTC Marketing

12 August 2023 12:52

📣Brands should focus on customer retention and lifetime value, especially as advertising costs and uncertainty continue to climb.

Prepare to invest more in your customer experience, and build a community that keeps customers coming back.

Ruslan Galba DTC Marketing

11 August 2023 18:43

If you are a DTC brand spending less than $10K/month on ads DO NOT hire an agency. That would be a waste of money at that scale.

Ruslan Galba DTC Marketing

08 August 2023 09:40

❓ What are some of the best landing pages you've seen out there for DTC brands?

Ruslan Galba DTC Marketing

30 July 2023 23:45

⏳ We are entering a challenging time economically where acquiring new customers will likely become more difficult and more expensive.

That's why it has never been more important to focus on your CLTV and customer ascension. 

It has always been and always will be way easier to upsell, cross-sell or re-sell an existing customer than acquire a new customer. 

Not only is this a lot less expensive, but by focusing on increasing CLTV, you will be able to afford to pay more day 1 to acquire new customers. 

Businesses that understand this and truly take action will not only survive the coming times but will also thrive. 

Businesses that don't and keep fighting economic gravity will be in for a painful few years. 

Ruslan Galba DTC Marketing

28 July 2023 14:20

👏 TikTok Enters the Text Space

Perhaps an entry into the Threads/Twitter (X) face-off, TikTok has launched a new way to ”express your creativity” via text posts.

From the TikTok product announcement, it looks like TikTok’s Text Posts will operate in a similar manner to Instagram’s Type Mode in Stories.

Ruslan Galba DTC Marketing

27 July 2023 18:07

This made my day lol

Ruslan Galba DTC Marketing

26 July 2023 10:43

🕯 Email Marketing Tip:

Using personalization in your emails leads to:

1) Improved open rate
2) Higher CTR
3) Better customer satisfaction

TLDR: use personalization.

Ruslan Galba DTC Marketing

25 July 2023 13:59

❤️ A happy customer is the best advertisement

Ruslan Galba DTC Marketing

22 September 2023 23:13

Part 2:

The task includes:

- Generating five creative TikTok video ideas that highlight different aspects or features of {Brand} ({Feature 1}, {Feature 2}, {Feature 3}, and two additional aspects/features). Each video idea should be unique, engaging, and attuned to the interests and preferences of the {Target Audience}.

- Developing engaging and concise scripts for each of these video ideas. Each script should effectively communicate the key points, sustain audience engagement throughout the video, and end with a powerful call to action encouraging viewers to visit the {Brand} website and {Desired Action}.

Please follow these additional guidelines:

- The TikTok video ideas should be well-thought-out, feasible, and resonate with the brand's tone and style.

- The scripts should be engaging, easy to comprehend, and concise while effectively communicating the key points.

- Both the video ideas and scripts should underline the product's unique selling points and coincide with the overarching business objectives of the startup company.

The structure of your output should be as follows:

-Five TikTok video ideas

-Script for each TikTok video idea

Ruslan Galba DTC Marketing

27 August 2023 11:26

❓ What factors cause CAC to rise and fall?

- Spend Volume
- Consumer Confidence
- Past Performance

Yes, there are fluctuations on ad platforms. But these are underestimated foundational reasons.

Ruslan Galba DTC Marketing

24 August 2023 15:50

💬If you are losing money as a business sometimes the answer is to spend more money.

This is extremely counterintuitive for a lot of brands and can be a scary thing.
When is this the case?

- When your opex is high
- When retention is where your niche is making profits

Ruslan Galba DTC Marketing

18 August 2023 03:14

🖥 All the best posts in one place

Hey channel! As our community grows up I’ll be updating this pinned post with the best guides and insights.

Forward it to your Saved Messages to get back and check up on what’s new.

🟢Why are you here? Introduction
🟢Why you shouldn't work with me?
🟢When it’s time to hire an agency?
🟢What I’ve learned building my own e-commerce brand?

Case studies

🟢One
🟢Two
🟢Three
🟢Four
🟢Five
🟢Six
🟢Seven

Tools

🟢Best guerrilla marketing tools
🟢6 reasons why choose Shopify
🟢Top Shopify apps we use for every e-commerce project
🟢Top project management tools

Ads

🟢How to use Shopify Audiences
🟢Test different offers + examples
🟢Meta ads KPIs for video ads
🟢What’s causing high CPMs and CPCs on Meta ads?
🟢Cheat code ad spy & save tool
🟢How to warm up new ad account and teach the pixel
🟢How to overcome creative fatigue on Tiktok ads

Email/SMS

🟢Why segmenting your email list
🟢7 steps to improve your open rate
🟢Emojis + Sender Name = 13% higher open rates
🟢Brand’s birthday email ideas
🟢Data-driven email send time optimization
🟢Who is Mark Mustermann

CRO

🟢Website speed vs CRO
🟢How to setup GA4 on Shopify
🟢How to launch flat-lay vs on-model image A/B test on the collection page
🟢4 offer amplification techniques
🟢Gift options in menu

Finances

🟢How to structure M&A deals

High Ticket E-Commerce Playbook

🟢Part 1: Scaling to $1.38M in revenue with the omni-channel approach
🟢Part 2: Creative & landing page

Crypto

🟢Top 3 crypto exchanges
🟢Top 5 crypto tools

Ruslan Galba DTC Marketing

16 August 2023 22:26

⚡️ Why are you here? Introduction

Hi 👋

Welcome to my channel. I’m glad to have you here!

Here you’ll find actionable advice and case studies from practitioners on how to grow a thriving DTC business.

Everything related to:

🟢Marketing strategy
🟢Ads
🟢Customer support
🟢Fulfilment
🟢Finances

Just a quick intro about me.

My name is Ruslan Galba. I’m a Stanford graduate.

For the past decade, I’ve been advising and consulting marketing strategies for the boards of DTC businesses like Onnit, Goli, Obvi, Mudwtr, Prestige Labs (Alex Hormozi brand), Mr. Davis, and Scanlan Theodore.

My team tegra.co is capable to help with the execution of advertising, email/SMS marketing, and CRO.

Want to work with me and my team? Book a spot in my calendar for an intro call.

You can find me on Twitter, LinkedIn, Facebook and Instagram

Hope you’ll enjoy the insights and have fun here 🤝

Ruslan Galba DTC Marketing

13 August 2023 20:24

💡Test different offers with your email marketing or ads:

- Free gift with the purchase
- Free digital product
- Buy 2 get 1 free
- $ amount off
- % off

Don't limit yourself with one, try all of these with your offer and see what works best

Ruslan Galba DTC Marketing

12 August 2023 18:46

🕯 Branding ≠ advertising
Branding ≠ marketing
Branding ≠ design
Branding ≠ sales
Branding ≠ pr

Branding = the foundation on which all of those are built.

Ruslan Galba DTC Marketing

12 August 2023 10:52

Unpopular Opinion: nearly every DTC brand cares too much about brand.

Brand advertising when you're doing under $15M a year is nuts.

You build a brand by getting sales, not impressions. Focus on revenue, and you'll build a brand before you know it.

Ruslan Galba DTC Marketing

11 August 2023 12:08

I'm looking to meet operators/investors/creatives in the DTC space

Let's talk!

Ruslan Galba DTC Marketing

03 August 2023 03:29

〰️ Last week, Shopify announced via Editions that Shopify Audiences 2.0 has launched and with 2x better results.

We've been testing Shopify Audiences since Day 1 and have noticed marked improvements over time.

SA 2.0 has actually been live for quite some time and I notice highly consistent results across the board. Since Editions came out last week, we've started some A/B tests on SA vs Broad targeting.

Wanted to share what we often see (see attached screenshot):

🟢Mid-intent, Mid-reach outperforms the other 2 Shopify Audiences (High-intent, low-reach, and low-intent, high-reach)

🟢Mid-intent outperforms or similar to Broad targeting

🟢Shopify Audiences have astronomical CPMs, compared to Broad targeting, BUT the astronomical conversion rate lift outweighs the CPM premium

🟢In this instance, CPA is roughly the same, but SA was able to acquire customers with 20% higher AOVs (small data set but significant and a common finding)

I understand there are many "let the creative do the targeting" stans out here, which I agree with for the most part.

However, I've been a big advocate for intent-based audiences (not interest-based) for over a year now.

Intent-based audiences can be built w/ a massive pool of 1st-party data (like Shopify Audiences). There are others out there I have my eye on.

The goal is to acquire higher intent customers that will have higher LTV for your brand. Also, the higher quality your traffic (evidenced by higher conversion rate), the better the signals you send back to the ad platforms to optimize from.

An interesting study for Shopify would be to analyze LTV of Shopify Audience-acquired customer cohort and compare to non-Shopify Audience-acquired customer cohort.

It's clear as day that Conversion Rate on SA is far better than non-SA on Meta ads.

I advise everyone out there who is eligible for Shopify Audiences give it a go in their ad accounts. Testing is everything, find out for yourself and please share your results!

Ruslan Galba DTC Marketing

28 July 2023 18:44

📺 YouTube Stories ads on the hype

YouTube Ad Sales Rise 4.4% for Q2, YouTube ad sales rose 4.4% following three consecutive declining quarters. Meanwhile, Google and YouTube’s parent company Alphabet exceeded expectations and saw a top-line growth of 7%.

And, as of Q2, As of Q2, brand advertisers are testing spots in Shorts, “in addition to direct-response formats.”

Does that mean YouTube ads perform well for advertisers? Will see.

Ruslan Galba DTC Marketing

27 July 2023 22:54

🔝 6 reasons why choose Shopify for a DTC e-commerce store?

It's not a secret that Shopify is dominating the market of easy to customize solutions for e-commerce stores.

We're using for each brand we launch and highly recommend it to our clients.

Here is "why thread" 🧵

1. Limitless customization

Shopify is completely flexible, from design to front-end technology. With full storefront customization, no product limits, and powerful analytics, you can customize Shopify to fit your needs without worrying about outgrowing it.

2. Easy store management

Hassle-free e-commerce management system means you can hand off your store management to your staff with minimal training and support debt.

Shopify is famous for its award-winning 24/7 support, in-depth support documentation and educational content.

3. Reach customers across channels and geographies

Shopify offers more sales channels, payment gateways, and integration products than any other e-commerce platform, enabling you to sell everywhere your customers are.

From Amazon and TikTok to Facebook Messenger and Shopify POS, you can check out all of Shopify’s sales channels on the Shopify App Store.

4. Enterprise-level security and platform reliability

Shopify incorporates industry-leading security features into every product, like 256-bit SSL certificates, Level-1 PCI DSS compliance, and 99.99% uptime with 24/7 monitoring.

Allowing you to breathe easy knowing your business, and customers are always protected.

5. Add-on capabilities

Shopify proudly boasts more than 6,000 apps that enable merchants to extend our platform to meet their business needs. For example, apps can add functionality like product reviews, pop-ups, and live chat.

Merchants can also use Shopify’s open APIs to integrate with popular third-party software, like MailChimp, Quickbooks, Zero, and more.

6. Global partner ecosystem

Trust in the 40,000+ partners who service clients on the Shopify platform, from trusted Shopify Experts to Shopify Plus Partners.

Shopify Plus Partners like us at tegra.co can help build, design, and launch merchants’ stores on Shopify and provide digital services to scale their business.

TLDR

If you'd like to join thousands of Shopify store owners, use this link to get a partner-level white-glove onboarding experience.

Still on the fence? Hit me up in the DMs if you want me to connect you with Shopify directly.

Ruslan Galba DTC Marketing

26 July 2023 18:27

🤫 If you increase the quality of your customers then you increase the quality of your company.
It means:
- less churn
- higher LTV
- much stable business
- higher ceiling for revenue

For B2B that means working with bigger and more stable companies. Preferably Fortune 500 list.

For B2C - selling to customers looking for top-quality products/services. And actually deliver.

Ruslan Galba DTC Marketing

25 July 2023 18:41

🤔 Why you shouldn’t work with me or my agency?

Over the past decade, we've learned a valuable lesson: 
 
Tegra (or any other performance marketing agency) is not a fit for most brands.
 
That's because our services are built to accelerate brands with high unrealized growth potential.
 
But what, exactly, is “unrealized growth potential”?
 
We use 10 key metrics to answer that question objectively. Here are a few examples:

• Are the brand’s variable costs (COGS + Shipping + Tax) 30% or less of revenue?
• Are their operating costs 25% or less of revenue?
• How much time passes between purchasing inventory and selling it?
• Do their customers’ value grow 30% or more over 60 days?
• Is their average first-order revenue greater than zero after variable costs and acquisition costs have been subtracted?

As an agency, we can’t control many of these metrics. But they are key indicators that a partnership will be successful.
 
And when those key indicators are in alignment, we can create magic together.
 
If your brand is doing $1m-$50m in annual ecommerce revenue, and your key metrics clear our benchmarks - we want to work with you.

Send me a message to hop in a call and apply @iamgalba

Ruslan Galba DTC Marketing

25 July 2023 08:52

💬 Whoever decided to rebrand soup as bone broth and charge a 3-4x premium is a marketing genius