Tegra DTC Marketing

24 August 2023 18:55

😎 Announcement! We're launching the DTC Marketing newsletter with our team tegra.co

That would be a weekly pack of advertising, retention and CRO tips & tricks. Practitioneers for practitioneers.

Get in the first! Issue 001 will be sent out next week.

Help us to spread the word. DM me @iamgalba to get an early invite

Tegra DTC Marketing

25 July 2023 18:44

🤔 Why you shouldn’t work with us?

Over the past decade, we've learned a valuable lesson: 
 
Tegra (or any other performance marketing agency) is not a fit for most brands.
 
That's because our services are built to accelerate brands with high unrealized growth potential.
 
But what, exactly, is “unrealized growth potential”?
 
We use 10 key metrics to answer that question objectively. Here are a few examples:

• Are the brand’s variable costs (COGS + Shipping + Tax) 30% or less of revenue?
• Are their operating costs 25% or less of revenue?
• How much time passes between purchasing inventory and selling it?
• Do their customers’ value grow 30% or more over 60 days?
• Is their average first-order revenue greater than zero after variable costs and acquisition costs have been subtracted?

As an agency, we can’t control many of these metrics. But they are key indicators that a partnership will be successful.
 
And when those key indicators are in alignment, we can create magic together.
 
If your brand is doing $1m-$50m in annual ecommerce revenue, and your key metrics clear our benchmarks - we want to work with you.

Book an intro call here or message our CEO Ruslan Galba @iamgalba

Tegra DTC Marketing

07 June 2023 18:08

🤖 Testing Triple Whale's AI engine

It’s still in beta, but this thing is getting smarter each day!

I used to do some Python coding to pull data from different sources to slice it, but now it is at you fingertips.

If you’re still not on TripleWhale - use our partner deal for 10% off lifetime. Add “tegra10” promo code at checkout.

Or use this link https://partners.triplewhale.com/tegra10

Tegra DTC Marketing

06 June 2023 16:42

🔼 Boost Email Engagement Up To 20% With Data-Driven Send Time Optimization!

Sending your email campaign at the right time can have a significant impact on your engagement performance. After testing, you can expect up to a 20% increase in key metrics.

🔎 Understand your audience:
The best time to send depends on your subscribers' behaviors. Professionals may prefer to receive emails during their breaks or in the evening, while a younger audience may be more active throughout the day. Their buying lifecycle and other factors may also influence the optimal timing. Testing is key!

👨‍💻 Testing beats guesswork:
Different content, external factors, and evolving audience preferences can skew results. To ensure accurate results, run A/B tests with the same campaign, subject line, and day of the week. Keep everything constant except the send time. Klaviyo makes it easy!

📊 Klaviyo's built-in A/B testing for send times:
Set up your campaign as usual, then add variations to configure the send time A/B test. Klaviyo will automatically split the audience between the variations. You can create multiple variations, but make sure that each variation receives a sufficient number of subscribers for statistically significant results.

🏆 Analyze the results:
Give your campaign enough time to collect data (usually 24-72 hours). In Klaviyo, navigate to the campaign and go to the "Variations" section. You'll find performance metrics for each variant, including open rate, click-through rate and purchase order data.

⏰ Go deeper with Smart Send Time:
If you have a larger audience (over 20,000 subscribers) and want Klaviyo's help in determining the optimal send time, explore Klaviyo's "Smart Send Time" optimization feature.

😏 Pro tip:
Start by testing the Open Rate, then move on to the Click Rate and finally to the Order Rate. We recommend to do a test with at least 5 campaigns to get clear and correct results. If you can't choose the winner after sending a few campaigns, continue with a few more.

#Email
#Klaviyo

Tegra DTC Marketing

09 April 2023 01:28

➡️ Foreplay is a cheat code for marketers

Steal, save and collect best creatives from Facebook and TikTok ad library, organic TikTok profiles in the browser.

And share with the team for better creative briefs. Insane!

If you like this finding - use my link to get 7 days trial

Tegra DTC Marketing

20 January 2023 18:45

TikTok ads lead gen for local businesses is huge in 2023. Some of our accounts get dozens of leads daily for as low as $5 per qualified lead

Act on this

Tegra DTC Marketing

08 January 2023 22:37

2022 was tough on DTC and 2023 will be hard mode as well.

The attached screenshot shows that even brands like The Honest Company (Jessica Alba) are operating at -10% EBITDA Margin.

Equals losing money.

Tegra DTC Marketing

15 October 2022 18:01

CRO Tip #001 - Gift options in the menu

“What” is important. But “Why” can be even more important for the customer.

Giving them product options by gifting occasion, person or price is making it so easier for them to choose.

Tegra DTC Marketing

03 October 2022 22:49

How to dominate this BFCM with proper attribution? Join @triplewhale webinar October 5th

Psss. get 10% lifetime off TW plan with “tegra10” promo

https://www.triplewhale.com/whale-webinar

Tegra DTC Marketing

28 August 2022 16:17

Getting new customers is great, but 30-40% of your revenue comes from repeat buyers. This is how established brands create millions in sales.

Here's what you can do to increase customer retention 🧵

1) Segment your customers.

Create small campaigns tailor-made for frequent and casual buyers. You don't want to fill up their inbox with all of your emails, and annoy them in the long run. This improves deliverability which increases your open rate and click rate.

2) Create a bond with your first-time buyers. Schedule a sequence of 10-20 emails spread across a couple of months Make them familiar with what your brand is all about.

TIP: Don't be afraid to put promotional emails in the sequence, but don't overdo it. Set up additional flows like cross-sells, site abandonment, and back-in-stock. These flows can create more revenue opportunities for your brand.

3) Always A/B test your emails

It won't cost you a single dollar to create variations for your campaigns and flows. Send these variations to different segments and you'll see the difference it makes in your emails.

TIP: Collect data on these emails so you can measure your improvements.

Tegra DTC Marketing

02 August 2022 22:25

​​This is a big leap of Tiktok towards popularizing Spark ads. And here is why 🧵 Thread

Historically, Dark ads pretty much always outperformed Spark ads for us.

And there is a reason for that: the only thing you could click on Dark ad is CTA to the landing page.

When for Spark ads you could click on the profile picture as well. Similar to how the ads work on Instagram.

There is “the good”, and “the bad” about it.

The good is that a prospect can get familiar with the brand. Learn more and consume other brand content.

This works well for mid to high-ticket products where people do not usually buy from the first touch point.

But rather prefer to weigh things and make an educated decision.

The bad on the other hand is that a prospect can get lost there and get back to swiping the feed mindlessly.

We paid for the impression, we got the click but lost the chance for the conversion.

So what Tiktok did to make Spark ads the best option from both perspectives?

They now show the landing page side by side with the Tiktok profile.

Attaching the screenshot of what it looks like.

And that potentially should decrease CPA by 37%.

Looks promising. We’re definitely going to give it a shot.

What is your experience with Dark ads vs Spark ads?

Comment below if you want me to send you Spark Ads Profile Landing Page one-pager from Tiktok 🤝

Tegra DTC Marketing

23 July 2022 23:31

The question that I get often is what's the best way to warm up a new ad account? Should you go for a lower intent event such as VC, then ATC then PUR, or just straight to PUR?

Well, the answer is “it depends” and I'll try to break it down by traffic source in this thread 🧵

Facebook ✅ Yes, straight to PUR works the best on Facebook. The platform is mature enough and use historical data to ramp up and give you qualified prospects without ATC warming up.

Google ✅ Yes as well. An important point though! You should have your ATC and IC as Primary optimization events to feed the AI.

But only PUR should be the Primary and the Account-default goal on the account and on the campaign level.

Tiktok ❌ For Tiktok you’d better go for ATC before you get 100-200 ATCs and then switch to IC or PUR (technically create a new ad set actually)

We spent $1M+ on Tiktok. Tried all of them. No, straight to PUR doesn’t work well.

Pinterest ❌ The same as Tiktok - the platform needs to accumulate data first until it understands who your perfect customer is.

The best way to do it is to start from ATC optimization and get at least 30-50 ATC events per week. As soon as there are 200+ you can switch to PUR.

I don't cover other platforms on purpose. We don't use them for our brands and brands we manage marketing for.

The stack of Pinterest, Tiktok, Facebook being TOF, and Google for MOF and BOF does magic for us.

If you find it helpful, support it with a comment 🤘

Also, feel free to subscribe to a weekly value newsletter on my twitter @iamgalba

Have a strong week gents!

Tegra DTC Marketing

22 May 2022 17:26

​​Yesterday was the biggest day for one of our clients - DTC brand in apparel niche. $163,590 in one day.

That is 10x from the biggest days they had a year ago when we started to work head to head.

High-level secret sauce:

- multi-channel acquisition
- customer retention
- deep CRO work

Low-lewel Secret Sauce:

- Google RDSA
- Google Shopping Layering
- Google Brand Keywords
- Facebook Sneak Attack
- Facebook Nuke
- Facebook DPA
- Tiktok Value Optimization
- Tiktok Native Creatives
- Email Almost Daily + Segmentation
- 10+ Email Flows. Basic and Advanced
- Sms Conversional + on Brand
- Cro PDP Testing
- Cro Catalog Optimization
- Cro Price Testing
- Cro Average Session Per User Optimization
- Concentrating on Top Acquisition Products
- Etc
- Etc
- Etc…

= Overnight Success 🤘

Tegra DTC Marketing

27 February 2022 16:40

https://youtu.be/g2u84RqlJNE

This is great. About realistic expectations of Facebook ads and other customer acquisition performance KPIs.

Why even 2-3x returns on cold ads is a miracle really. Hosts are owners of 8 figure brands

Tegra DTC Marketing

14 January 2022 14:35

​​When to start working on customer retention? I'd say from day 1.

But we always have limited resources and due to this fact have to prioritize. There is a great graph on how to spread the focus between acquisition vs retention depending on the sales volume.

Tegra DTC Marketing

31 July 2023 17:40

🔥Q: How to ramp FB spend on weekend 6x times without losing profitability?
A: 👇

Bid Caps.
By setting the bidcaps you reduce the risk of overspending on bad days. So FB decides - if today is a good auction - it'll spend more, if it's a bad day - it'll cut the spend.

Tegra DTC Marketing

14 July 2023 11:27

🔥 Emojis + Sender Name = 13% Higher Open Rates

In my years of experience leading an email marketing team, I've seen firsthand the amazing impact of emojis.

We ran an extensive test on a 30k email list and the results were staggering.

At every step, the clear winner was the sender's name accompanied by an emoji, resulting in an incredible 13% increase in open rates 🔼

Keep testing emojis in different places to find the best combination for your audience.

#Email
#Klaviyo

Tegra DTC Marketing

07 June 2023 01:51

🤫 Do you know that Chat GPT has an official iOS app?

https://apps.apple.com/us/app/chatgpt/id6448311069

You’re most welcome folks 🤝

Tegra DTC Marketing

11 April 2023 15:38

🏓 Google Analytics 4 is finally available natively on Shopify. How to connect it in 3 easy steps? Read this guide

GA3 is singing down before July 1st 2023 so don't wait before it's too late.

To upgrade to Google Analytics 4:

- Create a Google Analytics account.
- Create a GA4 property and a web data stream.
- Install the Google channel app and follow the instructions to link your GA4 property and automatically setup GA4 tagging.

Simple.

Failure to take action will result in your web traffic no longer being measured by Google Analytics on July 1, 2023 (July 1, 2024 for Analytics 360 properties).

⚠️ It's recommended that you do not remove your Universal Analytics property from your Online Store for at least one month after activating Google Analytics 4 to allow it to gather data.

Was helpful? Follow me on Twitter @iamgalba for more tips and tricks

Tegra DTC Marketing

25 January 2023 14:14

2023 is going to be ”the year of AI”

#ChatGPT and now #MidJourney. These images were created by the Discord Bot called MidJourney AI 😦

Just a few words of input and you have multiple versions of from-scratch concepts.

Crazy. Don’t try it at home lol

https://midjourney.com/

Tegra DTC Marketing

19 January 2023 15:30

Are you tired of spending hours designing ad creatives? What if I tell you there is #chatgpt but for creatives?

Don't miss the #ai train. It's a game changer for creating visually stunning ads. Our creative team is using it daily now to create dozens of creative variations.

https://link.tegra.co/adcreative

Tegra DTC Marketing

05 November 2022 00:44

CRO Tip #2: How to run a test where 50% of people would see the flat lay as a primary product image/thumbnail on the collection page, and the other 50% would see photos with models.

This also applies to any picture test on the collection page.

1. Create a duplicate product with the image change. Remember to set the inventory!

2. Link the two products with an app. Connected Inventory Shopify app one works fine.

3. Create two collections; your normal collection and a new one that contains your B variant and not your variant.

4. Create a redirect test that redirects 50% of the traffic to the new collection.

That's it. It’s the only proper way to A/B test a different product picture on the collection page.

Tegra DTC Marketing

07 October 2022 22:03

Creative Tip: Fake Stop Motion Effect
(search this phrase on YouTube + After Effects).

Allows you to raise the visibility (eventually - CTR) of the video by sharper and jerky motion (more dynamics in the frame), as well as show more action per unit time.

Accordingly, if you have a product in action footage and not enough dynamics (long and tedious unpacking or demonstration) - this effect will be very appropriate.

Yes, an important thing: with a lifestyle shot on the phone looks a bit messy, especially if the camera/phone is not fixed on a tripod.
That's why it's better to use static footage for such an effect. Anyway, Garbage In - Garbage Out.

Tegra DTC Marketing

26 September 2022 18:36

4 Easy Offer Amplification Techniques That Should Be Applied To Almost Each DTC Brand (in case you forgot)


1. Social proof
• 5 stars ⭐️⭐️⭐️⭐️⭐️
• Rating: 4.9 Out Of 5 (49000+ 5 Star Reviews)
• Authority: 50,000+ Sales On Amazon
• Authority + Bestseller: Amazon #1 Bestseller
• Many customers: 50,000+ Happy Customers


2. Guarantee & Risk Reversal
• Money Back (100% Money Back Guarantee)
• Try-on Guarantee: If you don't like it - It's on us
• Free Replacements & Returns (100-Day Hassle Free Returns)


3. Shipping terms
• Free shipping (unconditional)
• Free shipping on $50+ orders (conditional)
• 2-Day Shipping (Express)
• Same day delivery (Insanely effective, but not for everyone)


4. Discounts
• First order (20% OFF First Time Customers Only)
• Flash-Sale | 3 Days Only | 30% OFF
• 2-Day Shipping (Express)
• Same day delivery (Insanely effective, but not for everyone)
• BOGO - the same as a 50% discount, but the AOV is twice as much.

Tegra DTC Marketing

10 August 2022 02:29

​​E-commerce tip to pump $3.7k worth of sales in a single day.

Test multiple products in ads.

Give your customers options allowing them to choose the best product that fits their needs.

There are many ways to test multiple products. The best way for us so far is to run either Standard Shopping or Performance Max campaigns on Google ads.

Why not Facebook? To eliminate the creative variable. On Shopping it’s just the title, photo, and the price. Pure product test

Another way would be to run Facebook catalog ads on the TOF audience. Not a big fan of it after iOS14. Needs a lot of budget to optimize to drive qualified prospects.

Google Shopping on the other hand drives only high intent prospects that Googling “Buy productname”

Tegra DTC Marketing

31 July 2022 21:05

​​Strong retention is what separates 3-10+ MER e-commerce brands from 1-3x MER.

Yes, there is still a way to be very efficient with the ads and win with just a direct response ads approach. But there is so much left on the table.

Last 30d retention revenue $231,899. 35% of total revenue

Tegra DTC Marketing

22 June 2022 18:03

What are the 8 most exciting features Shopify released a huge Summer “22 update?

https://www.shopify.com/editions/summer2022


1. Shopify Audiences

Imagine you can get a hashed email list of your perfect customers from the whole Shopify network and use it to create custom and LAL audiences?

This is it

shopify.com/audiences

* for Shopify Plus only


2. Shopify Linkpop

This one is there for a while but is a very underestimated one. This tool allows the creation of a nice mobile-optimized landing page to attach to social media profiles

https://linkpop.com/


3. B2B on Shopify

This is a long-waited feature and pretty explanatory. You can load your b2b customers there, control invoicing and bulk discounts.

* Shopify Plus only

https://www.shopify.com/plus/solutions/b2b-ecommerce


4. Shopify Markets

No more hustle of multi-currency or language for international merchants.

It’s not specifically a new feature, but must have.

shopify.com/markets

We use it for our brand pharah.co and it’s amazing.


5. Shop Cash Boosts

Incentivize your customers to use Shop Pay and get cash bonuses. Needs $5k commitment.

https://www.shopify.com/shop-cash-boosts


6. Multiple discount codes support

Now customers can apply codes for % discount and free shipping simultaneously.

https://www.shopify.com/discounts


7. Shopify International 2-day fulfillment

It’s available only for US, UK, and France for now, but it’s a logical move for Shopify to help merchants with order fulfillment.

https://www.shopify.com/fulfillment


8. Shopify Promise

Applied for fulfillment merchants are getting a nice 2-day guarantee badge on the product pages

https://www.shopify.com/shop-promise


That’s pretty much all of the major updates we are excited about at tegra.co DTC marketing team.

Did I miss something? Let’s chat in replies 💪🏾

Tegra DTC Marketing

20 March 2022 12:40

​​These are Top 7 skill building habits I persuade and preach as a business operator at tegra.co

- Stack skills on top of each other, they will grow exponentially valuable

- Everything that doesnt work as it should in your business is 100% your fault and a manifestation of a skill you are lacking

- Put your ego aside and amit that you have a deficit/lack a certain skill/knowledge

- Identify what the next skill you lack is and pursue it aggressively

- Don’t save insignificant sums of money, invest it in skills instead

- You don’t need more things to make more money, you need to focus on one thing

- But go deep and broad with the skills around this one thing and productize it

Tegra DTC Marketing

14 January 2022 16:09

​​I have a limited amount of invitation codes for TripleWhale with a 10% discount. Works for both TripleWhale and TripleWhale Pixel. Just use 'tegra10' in the Invitation code field at https://triplewhale.com/

Ps. we were blown away by how convenient this tool is at measuring all traffic channels' performance: Facebook/Google/Tiktok/Klaviyo/Attentive. Especially when paired with Pixel

Tegra DTC Marketing

14 January 2022 03:41

Hey guys! Anyone scaling the brand in the women jewelry or related niche (women apparel etc)?

We at tegra.co own the jewelry brand doing about $30k monthly in sales and looking for brand collaborations with brands in relatively similar weight category. I was just thinking about Brand x Brand types of collabs, or reusing email list if not competing.

Ping me up in the DMs @iamgalba if you’re interested.